The automotive parts industry has been going online for years, and this accelerated dramatically through necessity in 2020. That means getting to grips with marketplaces, which account for the majority of ecommerce. The trouble is, consumer automotive parts and accessories buyers take a different journey. At the same time OEs and OEMs worry about their brand online and their other channels, while distributors and resellers have resource issues adding vast numbers of stock and additional online channels. There’s so much to learn, and so little time. This is where ecommotors comes in.