Andy Savva, aka The Garage Inspector, details how garage owners should view their service packages and service rates, to ensure they deliver value and can operate at a profit.
It is common to see garages offer service packages at heavily discounted rates, using cheap prices as an incentive to attract business. However at what cost is that to the reputation of your business and ability to run your business at a profit?
This video highlights the risks of devaluing your service packages by driving down your price; what does that mean for the perception of your service, and how can you ensure you are able to charge fair labour rates and parts charges to ensure you achieve profitability.