You could be forgiven for assuming social media is for big players with hundreds and thousands of pounds to spare, but as most major social media platforms are free, they can actually provide you with an opportunity to grow and engage with your community and talk to an audience you might not have connected with before.
If you’re starting from scratch, here’s some top tips on making the most of the world’s most popular social media site: Facebook.
Facebook is a platform best for engaging directly with customers/end users. It’s benefits include:
- Access various tools that allow you to share business address and contact details, with daily, weekly and monthly offers, photos and videos.
- Facebook groups are a great way to engage with new audiences and show off the services you offer
- Groups also enable you to connect with other small businesses to share hints and tips
- Linking to a website through Facebook posts is a great way to drive users from your page back to your site, increasing traffic and generating more leads
- Facebook ‘likes’ can be a great starting point to gather potential customers
- You can use competitions and giveaways to gather audience information and build awareness
- Engaging with customer enquiries directly through comments and messenger is a great way to gather customer feedback and find areas for improvement
Facebook is also a way to communicate with an audience and enquiries. Allowing customers to review services by leaving comments which are a great way to gather customer feedback and find areas for improvement.