The shift to digitalisation
‘Digital transformation’ is a term that you may have heard banded around quite a lot recently, but what does it actually mean and why is it suddenly so important?
Let’s start by looking at what digital transformation is and putting it into context.
Digital transformation is the digitalisation of a process. For example, taking physical information, such as a phone call telling a customer ‘the tracking is out on your car and you need new tyres’, and transforming that information into a digital medium, i.e. making a short, personalised video to better illustrate the problem. You can then send that personalised video to the customer so that they can clearly see the issue and fully understand the need for repair. You have now digitised this process and overall customer experience. The result of which is digital transformation.
Start your digital transformation journey today and start sending personalised customer videos for free!
Personalised customer videos are a great way to combine the personal experience with the digital expectations of today’s consumer and ultimately, improving the overall customer experience.
Here are just some key statistics and benefits of personalised video:
- My Service Trust customers average 25% upsell in conversions
- Average value of additional work won through video is £293
- Every video sent is worth on average £73.25 in additional revenue
Click here to read more on the benefits of personalised video
