Niterra UK Ltd, home of the NGK and NTK portfolios, will be exhibiting at this year’s UK Garage and Bodyshop Event on June 5 & 6. Becca Knight, Marketing Manager for Niterra UK, explains what’s making the show so special this year.
Q: “First of all, why has Niterra decided to exhibit at this year’s show?”
Becca: “This show has the ideal blend of product and industry innovation information, aimed directly at our customers. Being there to meet our customers and share our expertise with all visitors is really important to us.”
Q: “So what expertise will you be sharing at the show?”
B: “Thanks to the technical and product focus of the show, we have handpicked a team who can tell guests all about our products and answer their questions. Also, Mik Pierce from our technical team will be there for both days of the show and will be doing a seminar on the Thursday.”
Q: “Fantastic, what’s the seminar about?”
B: “Our seminar will be about precious metal spark plugs, and why they are more than just an empty ‘upsell’ product. They can actually help solve several problems that workshops face on a daily basis.”
Q: “Can guests expect to find anything unique at your stand this year?”
B: “They sure can! This show will have the UK’s first show appearance of our new NTK exhaust pressure sensor range, launched late last year. In fact, the combination of showcasing both NTK and NGK together in detail is pretty unique for UK shows. Additionally, our new look stand design will be making its debut at this show. We can’t wait to share it with you.”
Q: “And what are you most looking forward to at the show?”
B: “As well as our product showcasing, I’m looking forward to the interactive elements of our stand. We will have a quick and fun game on the stand for players to be in with a chance to win a seat on a rally passenger ride. There will also be a chance to win a signed Ferrari hat only possible at the show. So be sure to be there!”
Q “Sounds great, where can people find the Niterra stand to take part?”
B: “We are nice and central in the hall on stand H38. We look forward to seeing everyone.”
