Part of the wider LKQ Euro Car Parts group, the UK’s leading distributor of automotive and crash repair parts, paint, consumables and equipment, Optima’s new website will help bodyshop professionals to browse its premium-quality products online.
Full descriptions of key features and benefits of the range, which currently comprises more than 300 separate product lines, are easily searchable through the site, covering items from abrasives and aerosols to coatings, body fillers and more. This means bodyshops can identify the specific products they need before deciding to go and buy them, helping them to do so with confidence and knowing they will deliver outstanding results every time.
Kevan Wooden, Chief Commercial Officer for the LKQ Euro Car Parts group, said: “We know how important it is to bodyshops to have a site where they can view and research products they know will perform consistently and effectively.
“The Optima range has been developed with pride, passion and a commitment to quality and performance. We listen to the bodyshop professionals we work with and take the time to fully understand their needs, and the launch of our new website is about helping us communicate with them.
“We do not release a product until it is put through a rigorous evaluation and testing process by our highly-skilled technical team, so it is ready to deliver the performance professional bodyshop businesses require at a fair and competitive price.”
The Optima range is available exclusively through LKQ Coatings, part of the LKQ Euro Car Parts group.