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Joining our Supplier Network

Meet your customer needs through content marketing with auto:resource. Designed for garage business owners, technicians, bodyshops, dealerships, autocentres and MOT stations plus motor factors, distributors and wholesalers, auto:resource places your content in front of your target audience and increases your reach across digital marketing channels.

Let us help you reach over 24,000 automotive professionals
Align your business to market trends and be seen as a market leader
Stay relevant in a central digital platform, inform, train and connect with new aftermarket contacts
Drive lead generation 365 days of the year

Reach the aftermarket digitally

Over 12,000 automotive professionals told us there is a need to connect the UK automotive industry digitally, all year round. With over 70% of professionals suggesting that technical and training information is needed and 93% suggesting digital resources in the UK aftermarket could be better, that’s why we launched auto:resource.

 

auto:resource offers you marketing opportunities designed to place importance on what you are saying and how your business is positioned in the aftermarket.

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We're good at what we do...

auto:resource has been live for 6 months and the numbers have exceeded all expectations. Leading suppliers have taken the leap to join and experienced the following;

-Increasing visitors to auto:resource, reaching 8,000 users a month

-Bi-weekly emails to 24,000+ engaged aftermarket professionals

–Over 2mins visiting time across the website, more than 30 seconds above average

-Page views reaching over 21,000 for the month of May

-Hundreds of workshops, factors and retailers have signed up to join the platform to ‘favourite’ and save resources

We have a dedicated team to assist you with generating relevant content, whether it’s a technical brief for a new product, a promotional campaign for a competition, sponsoring a webinar or more.

Don't just take our word for it

WD-40® has been everyone’s favourite problem-solver for more than 60 years. WD-40® Company wanted to further build brand awareness and promote the benefits of its extensive product line-up to professionals within the automotive aftermarket sector.

By creating a collection of informative and educational pieces posted via auto:resource, WD-40® can now influence purchasing decisions and drive interest in its wide range of products, specifically its WD-40 Specialist range, for its target audience.

Gurpreet Pawar, Trade Marketing Manager for WD-40®, said: “auto:resource has been effective in allowing us to host our regular content in one central hub. The platform is simple to use and fitted perfectly into our wider channel strategy.”

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