Meet your customer needs through content marketing with auto:resource. Designed for garage business owners, technicians, bodyshops, dealerships, autocentres and MOT stations plus motor factors, distributors and wholesalers, auto:resource places your content in front of your target audience and increases your reach across digital marketing channels.
Over 12,000 automotive professionals told us there is a need to connect the UK automotive industry digitally, all year round. With over 70% of professionals suggesting that technical and training information is needed and 93% suggesting digital resources in the UK aftermarket could be better, that’s why we launched auto:resource.
auto:resource offers you marketing opportunities designed to place importance on what you are saying and how your business is positioned in the aftermarket.
auto:resource has been live for 6 months and the numbers have exceeded all expectations. Leading suppliers have taken the leap to join and experienced the following;
-Increasing visitors to auto:resource, reaching 8,000 users a month
-Bi-weekly emails to 24,000+ engaged aftermarket professionals
–Over 2mins visiting time across the website, more than 30 seconds above average
-Page views reaching over 21,000 for the month of May
-Hundreds of workshops, factors and retailers have signed up to join the platform to ‘favourite’ and save resources
We have a dedicated team to assist you with generating relevant content, whether it’s a technical brief for a new product, a promotional campaign for a competition, sponsoring a webinar or more.
WD-40® has been everyone’s favourite problem-solver for more than 60 years. WD-40® Company wanted to further build brand awareness and promote the benefits of its extensive product line-up to professionals within the automotive aftermarket sector.
By creating a collection of informative and educational pieces posted via auto:resource, WD-40® can now influence purchasing decisions and drive interest in its wide range of products, specifically its WD-40 Specialist range, for its target audience.
Gurpreet Pawar, Trade Marketing Manager for WD-40®, said: “auto:resource has been effective in allowing us to host our regular content in one central hub. The platform is simple to use and fitted perfectly into our wider channel strategy.”