As a digital platform, social media helps you connect with your customer, increase awareness about your brand and boost your leads and sales. Having accessible and visually pleasing social media channels help improve visibility with potential customers and reach a wider audience.
You could be forgiven for assuming social media is for big players with hundreds and thousands of pounds to spare, but as most major social media platforms are free, they can actually provide you with an opportunity to grow and engage with your community and talk to an audience you might not have connected with before.
If you’re starting from scratch, here’s some top tips on navigating the social network for professionals: LinkedIn.
LinkedIn can allow garage owners to engage with businesses and suppliers, helping you keep up to date on the latest industry news and trends.
Here’s how it may help you:
- With more than 30 million companies using LinkedIn, users are able to build credibility by creating a meaningful network with established experts in any industry
- In total, LinkedIn has 690 million members, with more brands using LinkedIn daily to promote, create awareness, connect and sell. Because of this, LinkedIn is an effective platform for generating new business leads and nurturing referral relationships
- As a platform to designed to connect businesses, it’s also a valuable tool for recruitment
- Through your company page, you can promote the services you offer and explain how you can help customers with their vehicle needs. You can also provide links to your website to drive more traffic.
