The Rimfinity story began when enthusiast Darren Bowden purchased an expensive set of ‘tyre-trap’ protectors, and was left feeling very disappointed with the product.
Darren had fitted the protectors to prevent damage after upgrading the wheels on his VW. However, shortly after fitting he began to read lots in the forums about universal protectors suddenly detaching at the join and causing severe damage to vehicles.
Having decided to remove the protectors, worse was to come. Darren discovered abrasion damage to the visible area underneath the protector, and also to the inside of the rim where the hard nylon teeth had dug into the soft alloy.
The problem was that road dirt, salt and grit had collected at the back of the protector, and as the product had moved slightly between tyre and alloy, had effectively ‘sanded down’ the surface, leaving an unsightly stripe of damage.
With a background in materials technology and product design, Darren identified a clear gap in the market for a product which delivered better protection and style, whilst avoiding all the issues associated with universal fit and the need for a join.
Extensive R&D and prototyping determined that a continuous band design would enable both a perfect rim-specific fit and at the same time allow the rub-surface to effectively sit proud of the alloy preventing debris build up between protector and alloy.
Fast forward over 2 years of trials and tribulations including development and production setbacks, and constant patent challenges from the traditional universal protector manufacturers; and today Rimfinity is finally here…
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