When asked what he thinks Automechanika’s purpose when helping promote GS Yuasa UK, their marketing manager Jon Pritchard responded confidently saying, ‘We’re in Automechanika Birmingham today with GS Yuasa UK. We’re exhibiting at Automechanika UK. We always come and exhibit here as it’s a key focal point for us to meet customers, new and old and it’s a great place to have meetings under one roof and meet lots of different customers all in one day. The footfall is key, we come to these shows really to speak to people, to launch new products, we fully understand, or we think we fully understand the market in the UK, but it’s always good to learn and we’re constantly wanting to learn. And by speaking to the amount of customers we have and exploring the customer base and potential new customers we can continue to learn and learning means that we can develop our business.’
He was then asked what the firm’s objectives are in the near future and how they’re coping with the everlasting effects of the pandemic. ‘We plan on growing the business organically with our current customer base and obviously, introducing here at the show, the new GY AUX 9 Auxiliary battery. There’s a large amount of growth in the auxiliary battery world at the moment and we plan on capitalizing on that. Given the last three years and the ups and downs and the Covid impact, we’ve just opened a purpose-built 190,000 square foot warehouse in Swindon to cope with the demands of our business. It’s semi-automated which is key to our growth and our stability in the UK market and it gives our customers what they want and, improves our delivery times.’ Was his excited reply.
Next, we asked him what he believes the most prominent benefits and features of Automechanika are, to which he stressed, ‘I think it’s great to walk into the show today and see so many extremely large, premium brands exhibiting, the likes of Shell and Mannol, people like that having such a presence. We have a great stand on which we’ve got a wishing tree where people can write down improvements or what they wish to see from their battery supplier or manufacturer. So we’re taking on board people’s thoughts and we’ll take those into the business. It’s key that we develop our business in line with our customers’ expectations.’
We then finally asked what Jon would consider a success when leaving Automechanika. ‘The big success we’re looking for, from the show, is to get our message across that we are the number one battery manufacturer across the UK, we deliver on our promises and we’re investing in the business. Like I said earlier, building a purpose-built distribution centre in Swindon to cope with the ever-increasing demand of our products and our customers is key to our overall success.’ Was his positive response.