We asked Debbie Barnes about her thoughts on Automechanika 2023 she was excited to tell us, ‘Liqui Moly have a stand today at Automechanika at the NEC in Birmingham, we are here to showcase all of our product range and we have the regional sales managers of the UK here to support and assist our customers. It’s been one of the first (Automechanika) since covid and the last time we were here was 2019, so it’s fantastic for Liqui Moly to be able to get back at Automechanika UK and have a chat with all of our customers, as well as meeting new customers today. It’s actually been quite a busy day as well so it has been beneficial for all.’
Debbie was then asked what Liqui Moly intend to gain from attending the show in the UK. She expressed her opinion with confidence. ‘What we need from Automechanika is to remind our customers who Liqui Moly UK are. We have a wide range of a portfolio. We’ve been working very hard to increase our business within the UK and have been developing the business very well over the last few years. Automechanika UK gives us a great opportunity to showcase our products and speak to a lot of customers at the one time and talk about our new products as well. I would say for Liqui Moly the most exciting thing about being here is definitely to see the customers, see the new businesses, see what the competition are doing as well, and just generally the opportunity of networking, both from a business sense and also from the trade side of things as well. Liqui Moly are looking to grow the business within the UK. We are very, very heavily involved in our route to market, which is as a distributor. We don’t deal directly with the end user, therefore our main focus is trying to exceed the business that we’ve already got through the existing customers we already have. But also, to develop the business further with potential other businesses that are interested in Liqui Moly going forward. We do have a lot of concepts that we can offer to the trade. We pride ourselves, and our portfolio, and obviously our concepts that we can support the businesses out there.’