Whan asked about his experience at the NEC exhibiting at Automechanika, he stressed, ‘We are at Automechanika UK in the NEC in Birmingham and we felt it was extremely positive to be here and a requirement for us to be here so we have visibility on the local market and network with our current and hopefully future customers. We’re hoping to achieve two things primarily, one is visibility for our brand and our product. So, the physical presence is very important here in Automechanika. Secondly, we want to use it as a networking venue so we have the ability to speak to our current customer base but also using the very important foot for that, we’re seeing at the venue to get contacts with possible future customers as well. I think it’s an exciting place to be because for us, the UK is an extremely important market. We are working to develop it and a venue like this one and an occasion like this one is extremely important to have the package of opportunities for visibility of the brand and the product and the possibility of networking. We have had some extremely good discussions with some current customers but also thankfully we’ve had two or three, very interesting conversations with potential new customers as well. So it’s looking really, really promising.’
We then questioned what Magneti Marelli’s plans were over the next twelve months, the head of export markets was excited to tell us, ‘The plans to go to the business over the next 12 months are to increase our distribution footprint by getting new customers on board as well as obviously developing business with current customers and extending our product range and availability in the UK market. Not only our lighting range for which we are well-known, but also moving into the mechanical range such as suspension, braking filters, batteries and, everything that will help to consolidate our present position on the lighting Market. I think it’s important to understand what an important venue and opportunity Automechanika is for visibility and network so I think everybody should really keep it in mind.’