When asked about the benefits of his brand appearing at Automechanika, Adrian Ball responded positively, ‘We are at Automechanika in Birmingham here today, and we’re here really to engage and meet with our customers and potential customers. We find it really inspiring to be able to have conversations and ask people what they need. That’s what gives us ideas for projects and developments in the future. We know Automechanika very well from Germany where we’ve worked alongside the brand Automechanika for a long time. We know it started here in UK so we felt it was important to be here in the UK and Ireland to see what’s going on here. We’ve got Link Pro to present here this week so we’re having lots of conversations with customers about how they identify colour, and is there a better way of doing it? So we’re having lots and lots of visitors to the stand; It’s very busy. We’re having a good time but again, we can also ask people about how they do things and what they do. From that you always learn and you’ll always get a little idea about having the chance to talk to customers, also partners that we have here building our relationship with everybody in the industry.
He was then questioned on the new products that his firm were presenting during the three days. Excitedly he confirmed, ‘We’ve got an exciting range of things that we’re bringing out, some new product developments coming up as well. Link Pro is the big launch right currently right now. It’s a revolutionary way to identify your colour. So that’s really what we’re concentrating on right now. But there’s lots of the pipeline coming through.’ He then added ‘I think it’s a tremendous show, and I’m already enjoying being here.’