DENSO to showcase new offerings digitally at Automechanika 2021

An exclusive live web session will headline DENSO’s attendance at Automechanika Frankfurt 2021, Europe’s leading trade fair for the automotive service industry, on 14th-16th September.

With the event this year taking place in ‘Digital Plus’ format, DENSO – one of the world’s largest suppliers of automotive technologies – is planning a full virtual presence at Automechanika Frankfurt, including a host of aftermarket-specific news and content.


Visitors will be able to join the web session via Automechanika’s online platform and take part in a quiz for a chance to win €200 worth of Toyota Gazoo merchandise. They can also use the platform to browse key information on DENSO products and services, chat to DENSO representatives, and be among the first to hear news concerning DENSO’s upcoming plans to support the European independent aftermarket.


Chief among this year’s announcements will be the European launch of PowerEdge, a cost-effective brand designed to meet a separate set of needs to the established, premium quality DENSO offering, which is already popular in the USA, where it delivers a value-for-money based proposition to aftermarket businesses.


Finally, DENSO will use the event to showcase its future as a sustainable company – including how its ‘One EU Aftermarket’ structure brings it closer to customers, and what DENSO’s global ‘Peace of Mind’ goal means for aftermarket businesses.


Familiar experience on a new platform


“We have been a long-time exhibitor at Automechanika pre-pandemic, and were determined that this year, despite moving to a digital platform, we would still offer everything members of the industry have come to expect from our attendance,” said Fatiha Laauich, Pan EU Strategic Marketing Manager. “Our aftermarket partners will be familiar with our latest activities, including digital training solutions provided by our e-learning platform and our webinar offer. Meanwhile, new visitors will be able to explore our continually expanding product line-up, including our vehicle inspection tool, e-Videns, and understand the added value that working with DENSO can deliver.


“Of course, this is about more than just providing content. This is an opportunity for everyone in the industry to come together and connect. In a digital event, our message is still the same: Come by, see what we have to offer and catch up with us. Our experts will be available and ready to talk.”

DENSO is also able to provide, while stocks last, a complimentary entry voucher to Automechanika, in an offer available exclusively to trade customers and partners.


If you would like to take advantage of this opportunity, simply contact your DENSO representative for details of how to claim your voucher.

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