Jodie Mullard brings more than 10 years’ experience to the role, having held a series of marketing, customer experience and digital positions with companies including Thomas Cook and PPG Industries.
Most recently, she spent five years with LKQ Europe, where for the past year she acted as Director of Digital Customer Experience, overseeing everything from product value propositions, centralisation and execution of the digital portfolio, through to business model development and the effective use of data to understand customers’ needs.
As Head of Channel for LKQ Coatings in the UK and Ireland, Mullard will manage the go-to-market strategy and development of customer first value propositions and programmes to drive channel performance, leveraging best practice and functional relationships from across the LKQ network.
A key element will be the implementation of a new customer relationship management (CRM) database. This will sit alongside an enhanced internal reporting tool, which will provide real-time insights into purchasing data and customer trends, helping the business to plan and adapt faster to continued changes and challenges in the automotive sector.
Jodie’s appointment follows that of Andy Southby, who took over as Managing Director of LKQ Coatings in November 2021.
Andy Southby said: “Jodie has invaluable expertise in all things digital and data, and brings fresh perspective to how we can deliver the best results for our customers. She will spearhead a series of changes, both internal and customer-facing, to ensure we are leading the way when it comes to supporting UK bodyshops.
“We know it’s not just about staying abreast of challenges – we need to be one step ahead, so that whenever our customers need support, we have already anticipated what they’ll need and have a solution ready to go. Jodie’s role is key to helping us achieve this.”
Jodie Mullard added: “LKQ Coatings is already known as the market-leader for bodyshop solutions, but there is so much more we can do to differentiate ourselves in the market, and to provide our customers with the tools they need to succeed.
“I’m excited to leverage the full strength of the LKQ Group, bringing together excellence in areas such as logistics, product reach, sustainability, talent development and data, to enhance our proposition and ensure we are ready to listen and adapt to support our customers today, tomorrow and well into the future.”
Established in 2013, LKQ Coatings is the largest supplier of products and services to independent bodyshops in the UK and Ireland, with unmatched availability, expertise and experience, and the market’s only total supply solution.