20,000 CANS OF WD-40® FLEXIBLE STRAW UP FOR GRABS

Prolific users of WD-40®’s famed Multi-Use Product can be excused for swapping the iconic cans for the more cost effective but bulkier containers.

Introduced to meet the demands of professionals whereby a single can is all too often not enough to meet their daily demands, the five litre and 25 litre containers provide users with the benefits of bulk-buying by enabling them to simply fill up a reusable applicator bottle.

While the plus sides are obvious, there is a so-called downside in so much users are unlikely to have experienced the benefits of WD-40® Flexible Straw – the company’s recently introduced and totally innovative Flexible straw affixed to a can that has been developed to deliver its famed solution with pin-point accuracy.

WD-40® has set aside a staggering 20,000 cans of WD-40® Flexible Straw to ensure those who bulk-buy its famed Multi-Use Product can fully experience the benefits of using Flexible. In summary, anyone who buys a promotional five litre container of WD-40® Multi-use Product will receive a free can of WD-40® Flexible Straw worth £7.99 (rrp), a promotion that also includes a free-to-enter prize draw to win one of five £100 vouchers to be spent on the high street.

The move is all part of the company’s latest drive to ensure as many of its longstanding customers and prolific users who bulk-buy its iconic Multi-Use Product that has been the mainstay for most professional tradesmen and women for decades can reap the benefits of its latest innovation.

WD-40® Flexible Straw is the evolution of the simple, but effective, red straw taped to previous cans. The first of its kind, Flexible is a hard-wearing, heat resistant, totally pliable ‘straw’ that maintains its ability to precisely feed WD-40® to exactly the right spot even if curved round the tightest of bends. Ingeniously and thanks to its Spray-2-Ways technology, a simple flip down of the flexible straw ensures users can experience a wider spray to cover larger areas. Its 360° valve ensures users literally can ‘Reach the Unreachable’ even with the cannister upside down.

Gurpreet Pawar, Trade Marketing Manager, said: “WD-40® Flexible Straw is a revelation and provides users with best of both worlds by ensuring complete flexibility and durability when delivering our solution with pin-point accuracy or liberally spreading it over larger areas.

“It has proven an instant hit with anyone who uses it, from builders and mechanics to plumbers and electricians. We just believe those who reap the benefits of bulk buying WD-40® Multi-Use Product are missing out on the huge advantages WD-40® Flexible Straw brings.”

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