And the Winners Are…

The spectacular Circuit Zandvoort, North Holland, Netherlands home of the Formula 1 Dutch Grand Prix was the venue for the second JLM Lubricants Distributor awards’ ceremony.

Although the restrictions in place meant that many JLM distributors joined the event online some were able to make the pilgrimage including Darren Darling, the JLM brand ambassador, and founder of the DPF Doctor Network. Awards up for grabs included: Best Marketing Campaigns, Top Sales, Distributor Personality of the Year and Social Media Superstar. The event was held in one of the VIP lounges set against a thrilling backdrop of cars racing to the finish line. Overall, 11 awards were presented.

Kalimex, the JLM distributor for the UK not only won top sales for the second year running but Colin Benzie from Kalimex was able to personally collect his award for Marketing and Sales Employee of the Year.

Speaking of the awards, Gilbert Groot, founder and CEO of JLM Lubricants said:

“We knew it was going to be a challenge to pull off this year’s awards’ ceremony because we had a large audience tuning in online as well as a small gathering in person. So, the filming and the interaction had to be of the absolute best quality. But, judging from the feedback on the day and since then, we managed to pull it off. These awards celebrate those JLM distributors that have really gone the extra mile when it comes to driving their JLM sales and taking full advantage of all the marketing materials and the support we offer them. It was great that Colin could collect his well-deserved award and representing Kalimex, he also collected the coveted trophy for top sales. Mike Schlup, Kalimex MD recognises the importance of ongoing marketing – promoting JLM as a brand and at the same time show casing the trade trusted JLM product lines that mechanics prize in the UK. The last two years have been the toughest on record with the global pandemic, but Mike and his team have managed to substantially increase their JLM sales and the range of JLM products they supply – proving that great products and an unwavering commitment to ongoing targeted marketing is the winning approach.”

Attendees of the live event were treated to an exhilarating afternoon which included racing in the F1 simulators and a simulated tyre change, culminating in a photoshoot at the podium with everyone wearing a JLM beanie.

“It is onwards and upwards for JLM and our close-knit family of distributors. In what has been the toughest year on record, we have managed to increase sales across the globe and that is no mean feat,” said Groot.

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