The last few years have been turbulent for the automotive aftermarket to say the least with little sign of things settling down soon. With inflation rocketing skywards, coupled by distribution problems of some key lines, life remains challenging for the professional motor factor. However, for your customers, especially trade, your role is crucial. You are the professional voice that cuts through the clutter when it comes to new products and the brands you can stake your reputation on and, recommend with confidence. For your trade customers choosing to return and reorder, you can strike the jackpot with a growing income stream.
At Kalimex, we have worked closely with motor factors for almost 30 years. And we have built a loyal factor following of our global bestselling product lines – K-Seal Coolant Leak Repair, Quiksteel and in recent years (well 10!) the JLM Lubricants’ range of trade-tested meets trade-trusted products. So, if you have not yet looked closely at the JLM brand, we encourage you to find out what the fuss is all about; why mechanics in 45+ countries choose JLM products. Because with the growing trend of repair versus replace and products over parts, there has never been a more important time to stake your reputation on products that tick both these boxes.
Here’s why JLM Lubricants deserve a space on your shelves and to be featured in your regular trade promotions! Getting them on the shelves is of course the first step but ensuring your customers are aware of what you’re stocking is the next.
Highest Quality Formulations with Extensive Testing
Every JLM Lubricants product has been extensively tested – to industry standards and also by technicians in workshops – before reaching your shelves. Gilbert Groot, JLM Founder is on record saying: “We develop products for the trade that are ahead of the curve in satisfying unmet needs. We also develop products where our mission is to set new standards on what’s already available with improved formulas that make a measurable difference.”
An example of this is the JLM GDI Cleaner. With this product JLM were entering an existing sector with room for improvement. The JLM formula was put through a number of stringent tests on real vehicles in real workshops. Within one hour of application the injection time and the emissions were restored to the factory settings on all vehicles tested. This is just one product of the many that JLM put through its paces before launching. When you recommend a JLM Lubricants’ product you can be assured the formulation is the best. The JLM DPF Cleaner product range for example contains Cerium and Platinum as opposed to iron. This promotes regeneration at a lower temperature and produces less soot than iron so the DPF filter benefits from this lower-than-iron ash build up. And the replacement of iron with Cerium also has environmental benefits because Cerium produces lower emissions than iron (including dangerous emissions). Iron is cheaper to use than Cerium but doesn’t have its unique beneficial properties.
Saves Trade Customers Money
Best does not always mean most expensive. Whilst JLM Lubricants products do not fit into the ‘cheap as chips’ category, they are competitively priced. For example, the JLM DPF Refill Fluid, one of our motor factor bestsellers is the universal regeneration fluid alternative for the aftermarket. It can be used as an alternative for all currently known original parts’ numbers for the manufacturers concerned. It’s a premium product at a great price especially when compared to the high price of OEM DPF refill (or regeneration fluids as some are commonly referred to) And it works. Beware the cheap and diluted imitations that have flooded the market in recent months.
Growing Income Stream
The great thing about recommending JLM Lubricants’ products to your trade customers is they will come back. Once they’ve tried the products in their workshop the regular orders follow. And this has to be the holy grail for any motor factor – customers ordering more.
So, talk to us about JLM Lubricants and the top selling products we recommend you should stock. We can also support you with our tried and tested marketing campaigns so you can introduce this exceptional range to your customers.
